🇳🇱 Netherlands → Canada · CETA (Canada: EU Comprehensive Economic and Trade Agreement)
Export to Canada from Netherlands, English sales representation & market entry
Dutch agri-tech and horticultural equipment lead the world, and Canadian greenhouse and food-processing sectors are expanding fast. CETA removes the tariff barrier entirely.
The obstacle
What stops most exporters
Dutch exporters are strong communicators in English but still lack physical presence, and greenhouse and processing buyers want someone who can walk the facility.
Trade agreement
CETA (Canada: EU Comprehensive Economic and Trade Agreement)
Agencies and chambers
- Netherlands Business Support Office / Consulate Toronto
- Netherlands Canada Chamber of Commerce
Engagements
How a market entry actually runs
Market Entry Sprint
90 days · First look at the Canadian / North American market
- Market and competitor assessment in your category
- Pricing, duty and landed-cost reality check
- Target account list with named decision-makers
- 20+ first conversations held in English on your behalf
- Written go / no-go recommendation for your board
Ongoing English Representation
Monthly retainer · Companies actively selling into North America
- Named English-speaking representative with Canadian phone and email
- Active B2B outside sales and account management
- Distributor and dealer management
- Quotation, order and logistics coordination
- Monthly written and video report to head office
Trade Show Representation
Per event · Exhibitors who cannot send a full team overseas
- Booth design, construction, install and teardown
- Pre-show appointment setting with buyers
- On-floor selling and demonstrations in English
- Qualified lead capture with structured notes
- Post-show follow-up sequence and debrief
Process
Step by step
1. Discovery call
One video call in plain, slow, clear English. Your product, your target buyer, your price, your capacity.
2. Market brief
A written brief covering realistic Canadian and North American demand, competitors, pricing and the fastest route to first revenue.
3. Representation agreement
A simple written scope: what I represent, in which territory, for how long, at what fee and against which targets.
4. Sell, ship, report
I work the market and send head office a clear monthly report: conversations held, quotes issued, orders won, obstacles hit.
Questions
Straight answers
Do we need a Canadian company to export from Netherlands?
No. Most Dutch exporters begin with representation only, you continue invoicing from Netherlands while I generate demand, hold customer relationships and coordinate delivery inside Canada.
What tariffs apply to Dutch goods entering Canada?
Netherlands trades with Canada under CETA (Canada: EU Comprehensive Economic and Trade Agreement). Duty treatment varies by HS code, so landed cost is confirmed with a customs broker during the market brief before you quote a Canadian buyer.
Can you attend Canadian trade shows on our behalf?
Yes. Booth design and construction, install and teardown, on-floor selling in English, qualified lead capture and a written post-show debrief, the standard route for Dutch exhibitors who cannot send a full team overseas.
How do you get paid?
Typically a monthly retainer plus performance commission, or a fixed fee per trade show or 90-day market entry sprint. Territory, scope, term, fee and targets are written down before work starts.
Contact
Tell me what you are hiring for
- Call: +1 519 278 5085
- Email: tim@timarmstrong.ca
- Based: London & Southwestern Ontario, Ontario, America/Toronto (Eastern Time)
- Availability: Available nationally across Canada, on-site, hybrid or remote
- Serving: London · Stratford · Woodstock · Kitchener: Waterloo · Cambridge · Guelph · Brantford · Sarnia · Chatham-Kent · Windsor · Toronto · Mississauga and Canada-wide