AI & Marketing · Consulting
Marketing, SEO & Demand Generation, Measured in Booked Meetings, Not Impressions
Marketing built by someone who has to live with the leads it produces.
The problem
What this usually looks like
You are spending on marketing and cannot connect any of it to revenue. The agency reports impressions and engagement. Sales says the leads are garbage. Nobody can tell you what a booked meeting costs.
How I approach it
I build marketing backwards from the sale. Define what a qualified lead actually is with the sales team, build the acquisition channels that produce that specific lead, then instrument everything so cost per booked meeting is visible weekly.
Scope
What I actually do
Define the qualified lead jointly with sales so marketing stops shipping unusable volume.
Technical SEO: site structure, schema markup, Core Web Vitals, indexation and content clusters that compound.
Local SEO and Google Business Profile for companies that sell in a defined geography.
Content production at scale using AI pipelines, edited to sound human and specific.
Marketing automation: lifecycle sequences, lead scoring, CRM routing and follow-up cadences.
Paid and outbound channels measured against cost per booked appointment.
Attribution and reporting so leadership can see which activity produced revenue.
Deliverables
What you get
- Technical SEO audit and prioritized fix list
- Keyword and content cluster plan
- Schema markup implementation
- Marketing automation sequences and lead scoring
- Attribution dashboard tied to pipeline
- Monthly performance reporting
Outcomes
What changes
- Organic traffic that converts instead of just growing
- Sales stops complaining about lead quality
- A known, tracked cost per booked meeting
Engagement
How we work together
SEO and marketing audit
Implementation project
Ongoing fractional marketing leadership
Questions
Straight answers
Do you do SEO or paid ads?
Both, chosen by what produces booked meetings fastest for your business. Paid buys immediate volume, SEO compounds. Most B2B companies need paid running while SEO builds.
How long does SEO take?
Technical fixes and schema can move rankings in weeks. Content clusters and authority typically take three to six months to compound. Anyone promising page one in thirty days is selling something else.
Related
Services that usually go with this
AI Implementation & Automation Consulting
Self-hosted models, real workflows and measurable hours saved. No hype, no per-token surprise bills.
Trade Show & Event Management
I design it, build it, staff it, sell from it and follow up after it.
Corporate Website Design & 3D Web Experiences
Most corporate sites look like a template with the logo swapped. The fix is craft and a performance budget, not a bigger hero image.
Company & Product Launch Campaigns
Most launches do not fail on the marketing; they fail because the sales side was not ready to take the order.
Brand Launch & Market Positioning
Most rebrands are a logo change that fixes nothing, because nobody made the decision underneath it.
Sales Funnel Design & Build
A funnel is an operations problem, not a graphics problem.
Paid Media & Performance Marketing
Paid media is an amplifier, and amplifying a funnel that leaks is an expensive way to prove it leaks.
Hiring instead of contracting? See the full-time roles, or the ATS-formatted resume.
Contact
Tell me what you are hiring for
- Call: +1 519 278 5085
- Email: tim@timarmstrong.ca
- Based: London & Southwestern Ontario, Ontario, America/Toronto (Eastern Time)
- Availability: Available nationally across Canada, on-site, hybrid or remote
- Serving: London · Stratford · Woodstock · Kitchener: Waterloo · Cambridge · Guelph · Brantford · Sarnia · Chatham-Kent · Windsor · Toronto · Mississauga and Canada-wide